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Simply Better PDF
By:T. P. Barwise,Patrick Barwise,Seán Meehan
Published on 2004 by Harvard Business Press

In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

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Book which was published by Harvard Business Press since 2004 have ISBNs, ISBN 13 Code is 9780875843988 and ISBN 10 Code is 0875843980

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Book which have "216 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Principle-Centered Leadership PDF
By:Stephen R. Covey
Published on 2009-12-02 by Rosetta Books

An inspirational and practical guide to leadership from the New York Times–bestselling author of The 7 Habits of Highly Effective People. Covey, named one of Time magazine’s 25 Most Influential Americans, is a renowned authority on leadership, whose insightful advice has helped millions. In his follow-up to The 7 Habits of Highly Effective People, he poses these fundamental questions: How do we as individuals and organizations survive and thrive amid tremendous change? Why are efforts to improve falling so short in real results? How do we unleash the creativity, talent, and energy within ourselves and others? Is it realistic to believe that balance among personal and professional life is possible? The key to dealing with the challenges that we face is to identify a principle-centered core within ourselves and our institutions. In Principle-Centered Leadership, Covey outlines a long-term, inside-out approach to developing people and organizations. Offering insights and guidelines on how to apply these principles both at work and at home, Covey posits that these steps will lead not only to an increase in productivity and quality of work, but also to a new appreciation of personal and professional relationships as we strive to enjoy a more balanced, rewarding, and ultimately more effective life. “There seems to be no limit to the number of writers offering answers to the great perplexities of life. Covey, however, is the North Star in this field . . . without hesitation, strongly recommended.” —Library Journal

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Book which was published by Rosetta Books since 2009-12-02 have ISBNs, ISBN 13 Code is 9780795309595 and ISBN 10 Code is 0795309597

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Download Managing Diversity in Today's Workplace: Strategies for Employees and Employers [4 volumes] PDF Free

Managing Diversity in Today's Workplace: Strategies for Employees and Employers [4 volumes] PDF
By:Michele A. Paludi
Published on 2012-04-23 by ABC-CLIO

This four-volume set provides updated empirical research and best practices for understanding and managing workplace diversity in the 21st century, including issues of gender, race, generation, disability, sexual orientation, national origin, and age.

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Book which was published by ABC-CLIO since 2012-04-23 have ISBNs, ISBN 13 Code is 9780313393181 and ISBN 10 Code is 0313393184

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Download Knowing Your Value PDF Free

Knowing Your Value PDF
By:Mika Brzezinski
Published on 2011-04-26 by Hachette UK

Why are women so often overlooked and underpaid? In Knowing Your Value, the prequel to her new book Grow Your Value, bestselling author Mika Brzezinski takes an in-depth look at how women today achieve their deserved recognition and financial worth. Prompted by her own experience as co-host of Morning Joe, Mika interviewed a number of prominent women across a wide range of industries on their experience moving up in their fields. Mika shares the surprising stories of such power players as presidential adviser Valerie Jarrett, comedian Susie Essman, writer and director Nora Ephron, Facebook's Sheryl Sandberg, television personality Joy Behar, and many others. Mika also gets honest answers from the likes of Donny Deutsch, Jack Welch, Donald Trump, and others about why women are paid less, and what pitfalls women face — and play into. Knowing Your Value blends personal stories with the latest research on why many women don't negotiate their compensation, why negotiating aggressively usually backfires, the real reasons why the gender wage gap persists, and what can be done about it. Written in Mika's brutally honest, funny, and self-deprecating style, Knowing Your Value is a vital book for professional women of all ages.

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Book which was published by Hachette UK since 2011-04-26 have ISBNs, ISBN 13 Code is 9781602861428 and ISBN 10 Code is 1602861420

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Download EntreLeadership PDF Free

EntreLeadership PDF
By:Dave Ramsey
Published on 2011-09-20 by Simon and Schuster

From New York Times bestselling author and nationally syndicated talk radio host Dave Ramsey comes the secret to how he grew a multimillion dollar company from a card table in his living room. If you’re at all responsible for your company’s success, you can’t just be a hard-charging entrepreneur or a motivating, encouraging leader. You have to be both! Dave Ramsey, America’s trusted voice on money and business, reveals the keys that grew his company from a one-man show to a multimillion-dollar business—with no debt, low turnover, and a company culture that earns it the “Best Place to Work” award year after year. This book presents Dave’s playbook for creating work that matters; building an incredible group of passionate, empowered team members; and winning the race with steady momentum that will roll over any obstacle. Regardless of your business goals, you’ll discover that anyone can lead any venture to unbelievable growth and prosperity through Dave’s common sense, counterculture, EntreLeadership principles!

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Book ID of EntreLeadership's Books is zl_u4saWswMC, Book which was written byDave Ramseyhave ETAG "USF0socWcQk"

Book which was published by Simon and Schuster since 2011-09-20 have ISBNs, ISBN 13 Code is 9781451646016 and ISBN 10 Code is 1451646011

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